About
Live On is a statewide effort to prevent suicide by promoting education, providing resources, and changing our culture around suicide and mental health. We’re getting the word out to Utahns through a variety of multimedia messages and campaigns.
Connection
Feeling connected to others can help prevent suicide. Close relationships with family and friends provide support, make it easier to share feelings, and show that you're not alone. These connections can make a big difference when life feels hard.
Reaching Out
Noticing when someone is struggling, knowing what to ask, and how to listen with empathy can save a life. Don't be afraid to ask, "Are you thinking about suicide?" It can make someone feel seen and cared for at times when they need it most.
Safe Environments
Helping people feel safe is an essential part of preventing suicide. This includes strategies for creating safer homes by reducing access to firearms and encouraging open conversations.
Suicide Prevention Playbook
Learning about suicide prevention can feel overwhelming, that's why we packaged simple tips, conversation starters, and videos from experts and everyday people into a free course online so every Utahn can learn the basics of suicide prevention.
Impact
Over 150k
Utahns have begun our suicide prevention training. Over 20,000 people have completed it.
Focused Efforts
to work with underserved communities, customizing messaging to Hispanic, LGBTQ+, Native American, rural, frontline, and veteran communities.
78%
of Utahns remember seeing suicide prevention ads.
“The core of this campaign
Governor Spencer Cox
48M
Radio impressions
238M
Digital all time impressions
37M
TV impressions
830M
Radio listens Digital views all-time TV views Outdoor views
