About the Live On Campaign

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Live On is a public-private mental health and suicide prevention campaign that aims to modify attitudes and social norms to reduce suffering and save lives. The population-oriented, evidence-informed effort brings together diverse partners to develop, launch, and evaluate powerful and effective content to:

1. Establish Mental Health and Suicide Prevention as a Priority for all Utahns

2. Promote Protective Behaviors and Beliefs – increase knowledge and acceptance around help-seeking, safe firearm storage, and stigma reduction

3. Provide Hope and Encourage Social Connection – amplify voices of healing and resiliency, especially from those with lived experience around loss and recovery, and encourage supportive relationships

Live On is the first time Utah has taken on a comprehensive, large-scale, multi-platform effort of this type around the issue of mental health and suicide—one that goes beyond individual marketing efforts or one-off messaging initiatives. Under HB 393 (2019), the Utah Legislature generously matched funds from private donors for this endeavor, supporting a three-year period of robust campaign development, implementation, and evaluation.

About Suicide Prevention in Utah

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The coalition, in collaboration with the Utah State Legislature and many private donors, has founded Live On Utah.  

We are dedicated to suicide prevention, the promotion of resiliency, and supporting those impacted by suicide.

Suicide is a leading cause of preventable death in Utah and takes lives without regard to age, income, race, or gender. We are a public-private partnership of community members, suicide survivors, service providers, state and local government officials, researchers, and others dedicated to saving lives and advancing suicide prevention efforts in Utah.

The Utah Suicide Prevention Plan guides our work.​

The Utah Suicide Prevention Coalition is dedicated to long-term suicide prevention efforts. Our goal is to reduce suicide rates in Utah by 10% by 2021 with the ultimate goal of zero suicides in Utah.

To help us reach this goal, we’ve developed the Utah Suicide Prevention Plan. We thank all those who contributed to its development. We dedicate this plan to those whose life has been impacted by suicidal thoughts or feelings and who bravely face each day and choose to have hope and continue to live. We also dedicate this plan to survivors who have lost a loved one to suicide and to those professionals, first responders, individuals, and families who continue to engage in this work.

Utah Suicide Prevention Plan 2017-2021

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Get involved in suicide prevention.