About

Live On is a statewide effort to prevent suicide by promoting education, providing resources, and changing our culture around suicide and mental health. We’re getting the word out to Utahns through a variety of multimedia messages and campaigns.

Impact

Over 150k

Utahns have begun our suicide prevention training. Over 20,000 people have completed it.

Focused Efforts

to work with underserved communities, customizing messaging to Hispanic, LGBTQ+, Native American, rural, frontline, and veteran communities.

78%

of Utahns remember seeing suicide prevention ads

“The core of this campaign

is to embody hope during someone’s darkest time in their life by addressing stigma and equipping and empowering individuals, families, friends and others to address mental health and to support one another”

Governor Spencer Cox

48M

Radio impressions

238M

Digital all time impressions

37M

TV Impressions

830M

Radio listens Digital views all-time TV views Outdoor views

Year 1

Coping

We wanted to kick off the campaign by destigmatizing suicide prevention through modeling healthy coping skills.

Year 2

Connection and Outreach

Building up those skills even more, we taught Utahns how to ask their loved ones if they are thinking of suicide.

Year 3

Safe Environments

One big factor in keeping people safe is limiting their access to lethal means, so we modeled how to create safe environments for struggling ones.

Year 4

Playbook Promotion

Wrapping it all together into a free, accessible online training, we combined those protective and risk factors into a playbook so every Utahn can learn how.