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About

Live On is a statewide effort to prevent suicide by promoting education, providing resources, and changing our culture around suicide and mental health. We’re getting the word out to Utahns through a variety of multimedia messages and campaigns.

Impact

Over 150k
Utahns have begun our suicide prevention training. Over 20,000 people have completed it.
Focused Efforts
to work with underserved communities, customizing messaging to Hispanic, LGBTQ+, Native American, rural, frontline, and veteran communities.
78%
of Utahns remember seeing suicide prevention ads
“The core of this campaign
is to embody hope during someone’s darkest time in their life by addressing stigma and equipping and empowering individuals, families, friends and others to address mental health and to support one another”

Governor Spencer Cox
48M
Radio impressions
238M
Digital all time impressions
37M
TV Impressions
830M
Radio listens Digital views all-time TV views Outdoor views
Year 1
Coping
We wanted to kick off the campaign by destigmatizing suicide prevention through modeling healthy coping skills.
Download campaign assets here
Download campaign assets here
Year 2
Connection and Outreach
Building up those skills even more, we taught Utahns how to ask their loved ones if they are thinking of suicide.
Download campaign assets here
Download campaign assets here
Year 3
Safe Environments
One big factor in keeping people safe is limiting their access to lethal means, so we modeled how to create safe environments for struggling ones.
Download campaign assets here
Download campaign assets here
Year 4
Playbook Promotion
Wrapping it all together into a free, accessible online training, we combined those protective and risk factors into a playbook so every Utahn can learn how.
Download campaign assets here
Download campaign assets here